Kanye-west-claims-hes-broken-mind-control-as-he-doubles-down-on-white-lives-matter-t-shirt
Kanye West Claims He’s Broken “Mind Control” as He Doubles Down on “White Lives Matter” T-Shirt
In a controversial moment at Paris Fashion Week in October 2022, Kanye West—who now goes by Ye—made headlines by wearing a “White Lives Matter” T-shirt during his YZY Season 9 show. The slogan, widely considered a white supremacist retort to the Black Lives Matter movement, sparked immediate backlash (Wikipedia).
When questioned about his decision, Ye responded in an Instagram post with two stark words: “THEY DO.” He explained further, “GOD IS GOOD … WE BROKE THE MIND CONTROL … NOBODY IS TRAUMA DRUNK NO MORE … GOD IS FIGHTING THIS BATTLE FOR US,” suggesting that the slogan was part of a larger spiritual or ideological awakening (Cape Argus, Ace Showbiz).
His comments ignited a firestorm across social media and fashion circles. Many view the “White Lives Matter” phrase as rooted in white supremacist movements dating back to 2015, used to undermine calls for racial justice (Wikipedia, ELLE). Critics fiercely condemned the message: Vogue editor Gabriella Karefa-Johnson called the act “hugely irresponsible,” while supermodel Gigi Hadid defended the critic, writing, “You’re a bully and a joke” to Ye (ELLE, Good Morning America). Jaden Smith reportedly left the show early, tweeting a simple but powerful: “Black Lives Matter.” (ABC News, ELLE)
Amid the backlash, Ye maintained that he had “broken mind control” and was rejecting conventional expectations—though critics viewed this as another attention-grabbing stunt from the notoriously unpredictable artist (Ace Showbiz, Cape Argus).
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